Hi everybody!
Wow! That was quite a passionate response to the announcement that we're joining Simply Color Lab! I want to address some of your concerns and explain more why we joined them. First, some quick answers.
1. Pricing for products will stay the same
2. Turnaround will be as fast if not faster
3. Simply Color uses Fuji's latest technology: Fuji Frontier Dry Labs. The largest input and output color gamut available. Yes, that means better than wet labs (what has traditionally been called True Photographic Printing). Dry Lab Printing can be now seen in museums around the world.
4. They also offer Hahnemuhle Fine Art Papers. Considered the finest papers in the industry.
5. You DO NOT need to switch to Simply Studio System...it is just an option available
6. EM 2.0 is still coming soon and will be called Simply Proofing. Same basic system as the current EM only better.
Please take a moment to order a free sample print from the Free Simply Vivid Test Print Catalog in their ROES ordering system so you can see the difference for yourself.
For more details on all of these topics read below...and I encourage all of you to come to tomorrow's live webinar with Adam Fried and I if you have any other questions. You can register here
https://www2.gotomeeting.com/register/994188338 Will the original EM team still be involved?Yes! Let me start by re-iterating that as far as operational things go, nothing really changes. Jack and Travis will still be taking great care of you, and Rhesa and myself will be behind the scenes working on new features and keeping the servers up and running.
I love the photography industry and working with all of you on growing your business. That's the main reason why we joined forces with Simply Color Lab. All of a sudden we have a lot more resources that we can use to make EM better. A lot better! Adam and I want to work together on providing the best proofing and lab solution for you and your customer. I've always felt that proofing and the lab should be tightly integrated and this allows us to do that again.
Who is Simply Color Lab?The first mistake I made in the announcement was a rookie mistake. I assumed almost everybody was familiar with Simply Color Lab. I jumped out of my chair with excitement when Adam first e-mailed me about a possible partnership because I knew of their amazing reputation for quality. But, I can completely understand that if you never heard of them, your first response is one of concern.
So a brief introduction of Simply Color Lab is in order. SCL started out as Simply Canvas in 2005 in Hermosa Beach, CA. That's only 5 miles from the apartment where I started coding ExposureManager in 2004. They started on the premise of creating amazing canvasses for Professional Photographers only. Then in 2010 they launched Simply Color Lab. Using the latest professional techniques, they have become one of the top labs in the wedding space, and are known for great quality and service. They are now based out of Akron, OH. When we started talking, I immediately flew out there to inspect their lab, and to make sure it could handle the volume of ExposureManager. I was very impressed by their facilities, and how the lab operates. After inspecting hundreds of prints, I could come to no other conclusion that their print quality deserved their excellent reputation. And some of you who have used Simply Color in the past can attest to that.
"Ink Jet" or 100% digital Printing vs Photographic 'Light Exposed" printing?!Ok, I admit. I used to have the same attitude. And it was one of the reasons I wanted to go out there and inspect things myself. First of all, they use Fuji Dry Lab technology. This is Professional Grade lab equipment, and prints (up to 12x18) are produced on Fuji paper. That means 99% of all prints made are done through these machines.
You are right, there are big differences between a traditional wet lab and the latest technology dry lab. Dry lab prints have a much larger gamut. That means more colors and more realistic prints. There is a reason they are called Vivid Prints because once you compare them, it is clear that dry labs are now superior to wet lab prints. In addition, dry lab prints are very consistent to due to the lack of chemicals. And as a last benefit, there is no chemical waste. A win for everybody! When you say you promise your customers True Photographic Printing, you are assuming that is a better print than 100% digital. A few years ago that may have been true, but now you can promise you customers the highest quality prints available.
Seriously, the quality of dry labs is great, and in the end that is what should matter to you and your customer. The downside of dry labs is that they are more expensive, but Simply Color is honoring our old prices. So better quality at the same price.
You don't have to believe me. Here's a print comparison from another photographer:
http://paintthemoon.net/blog/2011/10/photoshop-actions-why-your-print-lab-is-so-important/Still not convinced? Then take the Simply Color print challenge on their website and see for yourself.
Will turn around times stay the same?This is a valid concern. And admittedly, last week there were some unforeseen circumstances and also a long holiday the long weekend. Moving forward, you can expect as fast if not faster turn around times. Anything up to 12x18 will ship within a business day, and anything larger, within two to three business days (including canvas!). On top of that, due to their location, USPS delivery should be significantly faster due to earlier pick up times.
What is Simply Studio and do I have to use that?This was my mistake #2 and I am sorry for the confusion I caused by mentioning Simply Studio. Simply Studio is a completely separate system that provides a full business management solution for portrait and wedding photographers. It's a really great system but it is not for everybody and IT IS NOT replacement for ExposureManager. So rest assured, you can keep using EM at the current prices and you will not have to change into Simply Studio.
What is going on with EM 2.0?This is one of the big reasons why it made sense to join up with Simply Color Lab. I know we've all been frustrated by the lack of progress there. I can explain it in detail but basically we got really unlucky twice in a row with the designs that were given to us. When we started beta testing the new template, people loved the look but not the flow of ordering. Since a big part of the upgrade is better templates and easier UI, this set us back both financially and development wise. This is were Simply Color Lab and Adam are helping to save the day. They have provided the resources to hire more people, and also taken a tremendous amount of work off my plate, allowing me to really focus on what matters again.
Many of you have been very patiently waiting, and all I can do is ask you for a little more patience as we make sure we get it right. That we have the resources to our disposal, we are able to announce a firm deadline of the first of the year. I know, we missed deadlines in the past. But now there's a new sheriff in town!
Webinar at noon EST, Thursday September 13.I know you have more questions, and Adam and I will be doing a live webinar tomorrow at noon EST. You can ask more questions then. UPDATE: I was going to do another round up of the questions on the Q&A but all the big questions are answered above already. Thanks everybody for attending!
I want to thank everybody for their input and questions so far. I look forward to continue working with you in the coming months and years. I hope to see many of you on the webinar tomorrow. To register, please go to
https://www2.gotomeeting.com/register/994188338Donovan Janus
Founder, ExposureManager.com